About Paystro
Paystro is building the cross-border financial platform of choice for connecting Africa with the UK, Canada, Europe and other global markets.
We are building technology that makes moving and managing money across African and global markets simpler, faster and more accessible. Today, thousands of migrants, families and businesses use Paystro to move money across borders, pay important bills directly, and access global currencies through our secure FX marketplace.
We believe where value is generated should not limit where it can be used. Whether someone earns in London and supports family in Nairobi, or builds a business in Africa that needs access to global currencies, the financial infrastructure between those markets should simply work. Our mission is to continuously simplify how money and value move between Africa and the rest of the world.
We are a fast-growing fintech operating across complex, high-opportunity markets. We are nimble by design, ambitious about the scale of what we are building, and continuously expanding our products, infrastructure and market footprint.
About the role
We are looking for a Growth Associate to help turn how customers discover, adopt and use Paystro into measurable business growth.
You will build a strong understanding of our customers, their behaviour and the journeys they take through our products. Where are users dropping off? What drives a first transaction? Why do some customers transact repeatedly while others disappear? What would make a customer use Paystro more often, refer someone else or adopt another Paystro product?
Your job is to help investigate these questions, turn them into clear growth opportunities, execute experiments and campaigns, coordinate delivery, and measure the results.
You will receive guidance on Paystro’s broader growth priorities while taking ownership of assigned initiatives, following through without being chased, communicating clearly and raising blockers early.
This is not a traditional digital marketing role. You will approach growth from a customer behaviour and business outcome perspective, working across Product, Engineering and Operations to make growth a deliberate and repeatable part of how Paystro operates.
What you will work on
You will support growth across the customer lifecycle, from acquisition and activation through to retention, transaction frequency, product adoption and referrals.
A significant part of your work will focus on understanding and growing Paystro’s individual corridors and products. Growth in a cross-border financial business is not one number. Different customer groups, markets and currency corridors behave differently, and you will help us understand why.
You will combine data, customer insight, product thinking and experimentation to identify and act on growth opportunities. This could mean improving the journey from KYC to first transaction, increasing repeat usage within a corridor, identifying behaviours that predict our most valuable customers, improving adoption of a product or executing a completely new growth experiment.
You will work closely with Product and Engineering on product improvements, and with the wider team to take growth initiatives from idea to execution.
How we think about growth
We believe sustainable growth comes from understanding customer behaviour, solving real friction and building products people repeatedly choose to use.
We expect you to ask good questions, get close to our data and customers, and challenge assumptions about what is or is not working.
The growth loop is simple: understand the behaviour, identify the opportunity, form a hypothesis, test it, measure the impact, and either improve, scale or stop.
Your role is to help run that loop continuously.
Responsibilities
- Execute growth priorities across acquisition, activation, retention, transaction frequency, product adoption and referrals.
- Use data and customer insight to identify where growth is being won, lost or left untapped.
- Help turn growth opportunities into clear hypotheses, campaigns and experiments.
- Execute and track growth initiatives across Paystro’s products, customer journeys, markets and currency corridors.
- Take ownership of assigned initiatives from planning through execution, measurement and reporting.
- Partner with Product and Engineering to turn growth insights into product improvements and experiments.
- Support go-to-market and adoption plans for new products, features and corridors.
- Track results, document learnings and help the team decide what to improve, scale or stop.
- Bring new ideas for how Paystro can grow faster, more intelligently and more sustainably.
Requirements
- Strong analytical thinking and a natural interest in numbers, data and customer behaviour.
- Curiosity about why customers behave the way they do and how products can influence that behaviour.
- Ability to approach unclear problems logically and turn them into practical actions.
- Commercial awareness and an interest in connecting customer behaviour to business outcomes.
- An ownership mindset, bias for action and willingness to be accountable for assigned work.
- Comfortable moving between data, customer conversations, campaigns, product thinking and hands-on execution.
- Strong communication, organisation and follow-through.
- Some practical experience or evidence of interest in growth, product marketing, campaigns, customer research, data analysis or a related area. This may come from employment, internships, freelance work, personal projects or running your own initiatives.
- Experience or interest in fintech, payments, marketplaces, consumer technology or cross-border products is an advantage.
- You do not need to tick every box to apply. We care deeply about potential, curiosity, ownership and your ability to learn quickly. If the role excites you and you believe you can grow into it, we would like to hear from you.
Apply for this role
Submit your details and a CV or resume link for the Paystro team to review.
